This six-week course promises to guide you step-by-step in creating your own brand and marketing strategy. If you are ready to take your business to the next level without spending hundreds or thousands on contractors, apps, or unnecessary services, this is the course for you. Review the course outline below on what you can expect to learn, gain, and take away each week you are enrolled. The course will be  hosted in Circle, an online community platform.

Still have questions? Email hello@basketcasegalena.com for your answers.

 

Course Outline:
 

Week 1: Understanding Your Brand
 

Objective: Define your business identity and understand why brand consistency matters.
 

Topics Covered:

• What is a brand, and why is it important?

• Identifying your core business values and your unique selling proposition (USP)

• Brand messaging: How to communicate your business’s identity

• Consistency in branding: Logo, voice, colors, and messaging across platforms
   

Week 1 Takeaways:

• A clearer understanding of your brand’s mission and vision.

• Worksheet: What Makes You Unique?

• Actionable steps to improve your brand’s consistency.
   

Bonus Materials:

• A template to help you define your brand's core messaging.
   

Week 2: Setting Your Business Goals & Digital Marketing Strategy
 

Objective: Establish clear business goals and translate them into a focused marketing strategy.
 

Topics Covered:

• Setting SMART goals for your business (Specific, Measurable, Achievable, Relevant, Time-bound)

• Translating business goals into digital marketing actions

• How to create a digital marketing roadmap (what you’ll focus on over the next 6 months)
   

Week 2 Takeaways:

• Defined business and marketing goals for the next 6 months.

• A personalized marketing roadmap.
   

Bonus Materials:

• A Marketing Strategy Template that allows you to plan your marketing goals and timeline.
   

Week 3: Defining Your Target Audience
 

Objective: Know your customers and how to market directly to them.
 

Topics Covered:

• Identifying and segmenting your ideal customers

• Understanding customer pain points, motivations, and behaviors

• Developing customer personas (What are your customers like? Where do they spend their time online?)
   

Week 3 Takeaways:

• A clear understanding of your target audience.

• A detailed Customer Persona Worksheet to define your ideal customers.
   

Bonus Materials:

• Examples of customer personas and how they inform marketing decisions.
   

Week 4: Simplifying Marketing: How to Reach Your Audience
 

Objective: Create a streamlined, efficient marketing plan that doesn’t overwhelm you.
 

Topics Covered:

• Identifying the most effective marketing channels (website, email, social media, etc.)

• How to prioritize your marketing efforts based on where your customers are.

• How to save time: automation tools and strategies to help you manage your marketing with ease
   

Week 4 Takeaways:

• A clear marketing channel strategy that aligns with your customer base.

• A list of tools to automate and streamline your marketing (e.g., Hootsuite, Mailchimp, etc.).
   

Bonus Materials:

• A Marketing Automation Guide to help you choose and implement the best tools for your business.
   

Week 5: Content Creation That Connects
 

Objective: Learn how to create content that resonates with your audience.
 

Topics Covered:

• How to create engaging content that aligns with your brand and customer needs

• Content creation ideas for blogs, social media, and email newsletters

• How to repurpose content for maximum impact and reach
   

Week 5 Takeaways:

• A content creation plan and calendar for your business.

• Templates for writing social media posts, blogs, and email newsletters.
   

Bonus Materials:

• A Content Calendar Template for planning and scheduling your content.
   

Week 6: Measuring Success & Refining Your Strategy
 

Objective: Understand how to track your results and make data-driven decisions to improve your strategy.
 

Topics Covered:

• Key performance indicators (KPIs) for measuring success (traffic, conversions, engagement, etc.)

• Using analytics tools (Google Analytics, social media insights) to measure your progress

• How to adjust your marketing strategy based on data and feedback
   

Week 6 Takeaways:

• A personalized plan for measuring and tracking your marketing efforts.

• An understanding of how to interpret analytics and refine your strategy.
   

Bonus Materials:

• A Marketing Analytics Tracker Template to keep track of key metrics.

• A guide on how to analyze and act on your marketing data.
   

Course Features:

• Weekly Videos: Short, engaging videos explaining the core topics of each week.

• Worksheets & Templates: Practical worksheets and templates that you can download and work through on your own.

• Interactive Activities: Activities to complete after each lesson that help you build your marketing plan.

• Office Hours: Opportunity to schedule weekly 15-minute calls to answer your questions and troubleshoot challenges.

• Peer Support: Group chat within Circle for students to share ideas, ask questions, and connect with others.
   

Bonus Course Materials:

• Marketing Tools: A list of digital tools that will help automate your marketing efforts.

• Case Studies: Real-life examples of small businesses that successfully implemented the strategies you’re learning.

• Exclusive Access: Ongoing access to course materials after the course ends, so you can revisit lessons as your business grows.
   

Course Enrollment Includes:

• Access to all 6 weeks of content

• Weekly worksheets, templates, and tools to execute your strategy

• Access to the private student community

• Scheduled Office Hours with Christine as requested for direct feedback and support

• One-on-one strategy session at the end of the course to review your plan and ensure you're set for success