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About the Course

This six-week course promises to guide you step-by-step through six key lessons from creating your own social media strategy, setting up your platforms, and drafting compelling call-to-action content to understanding the analytics and how to use the data to enhance your ongoing social strategy. You'll receive a 12-month content calendar outlined with content themes customized for your business, a social media strategy, crisis management plan, live video training, a community of like-minded professionals, free resources to train yourself and team on social media and much more!


Week One: Strategy

  • Define your why

  • Identify your who

  • Choose where you will post

  • Brand Guide

  • Social Media Strategy Questionnaire


Week Two: Set Yourself up for Success 

  • Your social team

  • Define roles

  • Where will content come from


Week Three: The Platform & Your Social Toolbox

  • Setting up your socials

  • Automations

  • Connecting all the tools (Canva, Meta)


Week Four: Content Planning & Design

  • Content Calendar (workshop)

  • Canva Brand Guide Set-up

  • How to use AI

  • Setting your marketing calendar


Week Five: Time for Action

  • Scheduling

  • Social listening

  • Automations

  • Engagement

  • The extras


Week Six: Listen, Learn, and Leverage

  • Monthly review

  • Reporting

  • Repurpose content

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