
About the Course
This six-week course promises to guide you step-by-step through six key lessons from creating your own social media strategy, setting up your platforms, and drafting compelling call-to-action content to understanding the analytics and how to use the data to enhance your ongoing social strategy. You'll receive a 12-month content calendar outlined with content themes customized for your business, a social media strategy, crisis management plan, live video training, a community of like-minded professionals, free resources to train yourself and team on social media and much more!
Week One: Strategy
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Define your why
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Identify your who
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Choose where you will post
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Brand Guide
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Social Media Strategy Questionnaire
Week Two: Set Yourself up for Success
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Your social team
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Define roles
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Where will content come from
Week Three: The Platform & Your Social Toolbox
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Setting up your socials
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Automations
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Connecting all the tools (Canva, Meta)
Week Four: Content Planning & Design
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Content Calendar (workshop)
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Canva Brand Guide Set-up
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How to use AI
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Setting your marketing calendar
Week Five: Time for Action
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Scheduling
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Social listening
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Automations
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Engagement
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The extras
Week Six: Listen, Learn, and Leverage
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Monthly review
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Reporting
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Repurpose content