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Beyond the Post: How to Manage Social Media for Small Business

Beyond the Post: How to Manage Social Media for Small Business


This six-week course promises to guide you step-by-step through six key lessons from creating your own social media strategy, setting up your platforms, and drafting compelling call-to-action content to understanding the analytics and how to use the data to enhance your ongoing social strategy. You'll receive a 12-month content calendar outlined with content themes customized for your business, a social media strategy, crisis management plan, live video training, a community of like-minded professionals, free resources to train yourself and team on social media and much more!


Week One: Strategy

  • Define your why
  • Identify your who
  • Choose where you will post
  • Brand Guide
  • Social Media Strategy Questionnaire


Week Two: Set Yourself up for Success 

  • Your social team
  • Define roles
  • Where will content come from


Week Three: The Platform & Tools

  • Setting up your socials
  • Automations
  • Connecting all the tools (Canva, Meta)


Week Four: Content Planning & Design

  • Content Calendar (workshop)
  • Canva Brand Guide Set-up
  • How to use AI
  • Setting your marketing calendar


Week Five: Action

  • Scheduling
  • Social listening
  • Automations
  • Engagement
  • The extras


Week Six: Listen, Learn, and Leverage

  • Monthly review
  • Reporting
  • Repurpose content
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