Beyond the Post: How to Manage Social Media for Small Business

This six-week course promises to guide you step-by-step through six key lessons from creating your own social media strategy, setting up your platforms, and drafting compelling call-to-action content to understanding the analytics and how to use the data to enhance your ongoing social strategy. You'll receive a 12-month content calendar outlined with content themes customized for your business, a social media strategy, crisis management plan, live video training, a community of like-minded professionals, free resources to train yourself and team on social media and much more!
 
Week One: Strategy
Define your why
Identify your who
Choose where you will post
Brand Guide
Social Media Strategy Questionnaire
 
Week Two: Set Yourself up for Success 
Your social team
Define roles
Where will content come from
 
Week Three: The Platform & Tools
Setting up your socials
Automations
Connecting all the tools (Canva, Meta)
 
Week Four: Content Planning & Design
Content Calendar (workshop)
Canva Brand Guide Set-up
How to use AI
Setting your marketing calendar
 
Week Five: Action
Scheduling
Social listening
Automations
Engagement
The extras
 
Week Six: Listen, Learn, and Leverage
Monthly review
Reporting
Repurpose content